This poster is effective due to the image inside the image. The image of the eye allows the audience to feel watched, and already inserts some fear into the viewer before they have seen the film. The image inside the eye is of a man sitting in a wheel chair, this suggests that this man has been watched, allowing the audience to already gather the interpretation that this man will be the main character in this horror film. The title 'The skeleton key' Is writing in not only a different font but also in a different colour, this enables the title to stand out and draw attention to the film, helping advertise and promote this horror movie.
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